Conferences and Education

EAS 2008 Munich - Get Going, Get Business, Get Smart

EAS 2008 continues to be the best venue in Europe for education, training and professional development in the attractions and leisure industry.

The seminar program involves operators from across Europe and the rest of the world sharing their expertise on how to make their amusement park, zoo or attraction increase revenue, provide better services, improve profit and attract more guests.

For 2008 we will be joined by speakers from the TUEV SUED, Europa Park, Compagnie des Alpes, Disneyland Paris, Efteling and Merlin Entertainment, along with a host of industry experts, consultants and opinion makers.

Key Notes

Each day we offer a thought provoking key note presentation on a different aspect of the amusement industry and the business world.

Authenticity: What Consumers Really Want
" ... in a world increasingly filled with deliberately and sensationally staged experiences and - an increasingly unreal world – consumers choose to buy or not to buy based on how real they perceive an offering to be. Business today, therefore, is all about being real. Original. Genuine. Sincere. Authentic. - Pine and Gilmore (2007)

Join internationally acclaimed author, speaker, and management advisor, Mr. Joe Pine as he discusses his latest book Authenticity: What Consumers Really Want (Harvard Business School Press, 2007)

In the attractions industry where experiences, storytelling and memories are the building blocks of success, Mr. Pine contends that customers increasingly want an authentic "moment" and not a fake event. He will discuss how businesses must understand what it means to "render authenticity" in their consumer offerings and outreach, and that we must learn to manage the process of, and excel at, rendering authenticity and behaving authentically. He will provide a way of thinking about authenticity in business and share a set of tools and techniques for rendering authenticity in any company including 10 elements of authenticity.

Time magazine recently selected Authenticity on its list of "10 Ideas That Are Changing The World."

Authenticity follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

Limited seating available for this session.

Five Golden Rules for All Attractions
We have asked some of Europe's top designers and operators to provide us with the five golden rules that all attractions must implement to be both successful and profitable. In cooperation with TEA.

Ode to Joy: The State of the European Attractions Industry.
Economic Research Associates' David Camp will interview a number of leading attractions operators on the state of the attractions industry; its profitability; its room for growth and where they think that the industry will be in 5 years time.

What the Future Holds
Watch this space! We have invited number of well known futurists and trend watchers to participate in the EAS and to share their views of the future and it's implication for the attractions industry.

Seminar Program

Our education program runs over the three days of the Expo and brings together, amusement parks operators, suppliers, academicians and leisure experts to discuss the latest trends in the attractions industry.

Attend any or all of these events to:

• Hear how successful operators are managing queue lines using both smart technology and creative programming
• Experience the dynamic presentation of Richard van Hooijdonk's top-rated viral marketing seminar.
• Listen as park operators discuss the latest food and beverage trends including healthy - and profitable - choices for children
• Discover the best practices for dealing with the media in the event of an incident
• See behind the scenes of the stunning BMW Welt and the Bavaria Filmstadt